🔗 Share this article

TikTok is introducing a new feature that permits them to reduce the amount of artificial intelligence-produced media appearing in their feeds. This move comes as the company disclosed that it presently contains in excess of 1 bn content made with AI.

Trial and Implementation

The update is undergoing trials over the coming weeks before a widespread launch. This shift aligns with a rise in AI content, fueled by new AI video creators.

The Broader AI Trend

It has been noted that almost one in 10 of the fastest-growing channels on a competing service primarily display clips produced artificially. A large amount of this output is classified as low-quality AI content, a phrase for inferior, bulk-generated content that is typically absurd or surreal.

Based on user feedback that numerous viewers appreciate content made with AI tools, including digital art to informative clips, and we want to provide users the option to see more or less of that, based on their own choices,” said a spokesperson.

Scale of AI Content

The platform announced that there are now 1.3bn videos on its service identified as made with AI. In total, in excess of 100 m videos are submitted to the platform daily, making AI-generated material a minor part of its overall inventory.

Customizing Your Feed

Members will be capable of decrease or raise the amount of AI-generated videos they watch by using the topic control setting in the platform and selecting AI-made media. Other topics that currently be adjusted under the setting encompass news, clothing, beauty, and movement.

Platform Guidelines

Its rules require users to label “realistic” AI-made content, and it forbids dangerous AI impersonations of well-known individuals or critical incidents. Any realistic artificial content that is without a tag can be deleted under its terms of service.

In addition, the service will henceforth add an AI-generated label to content made using its own AI tools, or flagged by an industry-wide initiative for spotting artificial media. This step is designed to deter users from seeking to evade the disclosure requirement.

AI Literacy Programs

The company is also introducing a two million dollar awareness program for experts and institutions to create educational content about responsible artificial intelligence. This program will benefit charitable organizations focused on educating coding and technology.

Moderation Strategy

The video-sharing app has justified its safety measures, amid debate over intentions to cut jobs for hundreds of review team members in Britain. TikTok is expected to cut hundreds of positions in its trust and safety department in its British office, with labor groups and online safety experts raising concerns that humans are being replaced by machine-led review.

A senior executive explained that staff-based oversight would continue to be important, but artificial intelligence can protect employees by eliminating the most distressing content before it is viewed by humans. The company reported a 76% decrease in explicit and harmful content reviewed by safety staff over the previous year due to reliance on its automated systems.

It is vital to balance humans and technology to keep the platform safe,” she said. “We’ll have staff as part of that process, but we additionally believe it’s very important to limit contact with unsafe media as rapidly, which is where a significant AI assistance is really helping us operate efficiently.”